The better you are at understanding your clients and engaging their desires, the greater the effect your social media efforts will generate. The following are seven tips that are well worth taking the time to […]
It is common knowledge that retaining customers is significantly cheaper than soliciting new ones. In fact, it can cost between five and ten times more to acquire a new client than retain an old one. […]
Email marketing is one of the cheapest ways to generate leads. However, many businesses already incorporate this strategy into their marketing plan. That is a lot of email traffic to compete with, so how do […]
Digital media is on the rise, offering brands the opportunity to connect with consumers in a myriad of ways. Companies are able to connect with clients across the world in an instant, sway consumer decisions […]
The world is a social place, and people love to engage with and follow their favorite companies. Facebook, Twitter, Instagram, and Pinterest are valuable tools you can use to engage your customers and in the […]
Search Engine Optimization (or “SEO”) is in constant flux. Google, Bing, Yahoo! and the other search engines are constantly tweaking their formulas and spider bots to optimize results and listings. This constant updating means that […]
People generally only review two types of businesses: hotels and restaurants. For most other types of businesses, customers will only leave reviews if they need to report a negative experience. This creates the paradoxical result […]
Websites and web-based content, like any business asset, need to be updated and refurbished from time to time. As you add more content and as more people visit your website, functions break down and content […]
Website development can be broken down into two categories: visual components and functional components. Your website needs both to succeed in the modern economy. Visual components are the elements that grab the user’s attention like […]
