Archived News

Thursday, June 30th, 2016

The key for any successful marketing campaign (online or traditional) is to understand human behavior. The better you understand why people do the things they do, the easier it will be for you to market services in a way that catches people’s attention. To help you in that goal, here are six psychological insights to […]

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Sunday, June 26th, 2016

Content generation and marketing is critical to any successful campaign, whether that content is in the form of readable text or heard in a video. However, don’t think that content promotion is limited to just small businesses. Many businesses fail to take advantage of the benefits inherent to content marketing. That being said, it is […]

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Thursday, June 23rd, 2016

You probably run your own digital advertising campaigns. You write blog posts, send out email blasts and design product landing pages. So, how do you know if it is time to hire a digital advertising agency? Here are two questions to help you decide whether or not you will need some help. Do you have […]

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Monday, June 20th, 2016

  The internet was revolutionary because it allowed anyone with an idea and a computer to start a blog or website that goes on to change the world. Even now, many small businesses do not take advantage of everything that the internet has to offer to boost their bottom line. This advantage could be in […]

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Thursday, June 16th, 2016

In short, it is absolutely worth it for every small business to have a blog. All search engines are being optimized to deliver relevant content on its searches. That means websites with blogs and regular content are ranked higher than websites without blogs or content. Why do you need to be ranked higher in search […]

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Monday, June 13th, 2016

The recent explosion in content marketing has blurred the line between business generation and content generation. It seems painfully obvious, but it is worth mentioning: The content you push is not the same as sales. You cannot build a business on content generation alone. While content generation is important, every time you push out content, […]

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Thursday, June 9th, 2016

According to a forecast done by PQ Media, it is projected that by 2019, content marketing will become a 300 billion dollar industry. That is a lot of information covering everything from how to talk to your moody teenager to installing spark plugs. How do you reach your target audience? Here are a few tips […]

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Monday, June 6th, 2016
UCI Digital web design and development tips

The ultimate goal in any marketing campaign is to get your visitor, lead or customer to take the next step. Maybe it is purchasing a product or service; maybe it is signing up to your email list or liking your Facebook page. Regardless of the goal, you want them to take it. The often under-appreciated […]

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Thursday, June 2nd, 2016
Shaping your web content for customers

Getting a reader to hang on your every word isn’t easy. If it were, then everyone would be a best-selling author. Luckily, you don’t need to be Hemingway to create compelling content for your website. Follow these four tips to guide your writing process and soon you will be captivating your readers. Tip #1: Readers […]

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