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4 Creative Ways To Upgrade Your Website

Wednesday, July 15th, 2020
woman at desk working on website

There are a large number of ways to upgrade and improve your website. Whether you want more sales, more eyes on your company, or want to be more active in your online community, a website is vital for your presence. Here are some creative ways you can upgrade your site.

Create a useful tool for website visitors

Not every business will be able to do this. But, if you think outside the box, you may be able to come up with something cool for your website. One goal many companies have when doing this is to gather information. You can get names, email addresses, phone numbers, and more. This is known as creating a lead magnet.

Although the goal is to gather leads, you need to provide something of value to your website visitors. You can start by making an ebook, a guide, a video series, or something more interactive like quizzes. For example, you can make a quick quiz that helps people find the right product for their needs. Then, you can ask for their email address to provide the answer or more information about what you offer.

Use interactive features

If you want your website to be memorable, it can help to make your website interactive. Photo and video galleries are easy features to start with. There are other things you can use as well. Here are some tips to help you get creative with interactive content.

  • Start with a good foundation. This means understanding your target audience and having a well-functioning website.
  • Do some research on other websites. Look at what other businesses are doing in your industry and in different sectors.
  • Look for gaps that your competitors aren’t filling. If you can provide more value than they do, you could gather more leads.

Create great content

This is one of those tips that you are likely to find on almost every list of website upgrades. But, this is because content is so vital to success! Everything on your website, from images to videos to written information, should have quality. It should be original, branded to your business and image, and offer people something.

For example, you can write a blog post that shares some helpful information or an FAQ. But, you should structure it so the content is easy to read. You can also include videos and images to offer even more value. Use solid SEO practices, and you have a great chance of making your content a success.

Make a strong FAQ page

Speaking of FAQs, you should have a good one on your website. Many sites have these, but they aren’t easy to navigate or are boring. First and foremost, having a page that answers common questions will help your customers and potential clients. But, it can also be a good way to spice up your site.

Include your most commonly asked questions to start. You can gather these from in-person customers, social media, emails, and phone calls. Keep in mind other questions you feel may need to be answered. Here are some other things you can do to make your FAQ page creative.

  • Link to other pages on your website. FAQ answers should be concise, but you can and should provide more information when appropriate.
  • Use videos and transcriptions. This gives people options for consuming your content.
  • Remember that your FAQ page is a good place to focus on search engine optimization.
  • Use a table of contents. Many people who have a question will only be looking for one answer. It can help to have links at the top of the page that go to each question and answer.

Website and marketing services in Amarillo, Texas

Curious about upgrading your website or getting a new one? Our skilled Team can help you with all of your website needs. To find out more about our Services, you can reach us at (806) 553-5332 or Send Us an email today.