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4 Of The Most Common Mobile Website Issues You Should Avoid

Friday, September 27th, 2019
avoid these mobile website mistakes to turn away potential customers

Most smartphone users browse the web on their devices at least part of the time. This is one reason why businesses need a well-functioning, mobile-friendly website. Just because you have a website that can be used on a mobile device doesn’t mean it is optimized for user experience or for search engines. Here are some things you should avoid that will cause issues with your mobile website.

Choosing the wrong type of mobile design

You have a few choices when it comes to designing and creating a mobile-friendly website. You can use a separate mobile site, a responsive website (Here’s why we recommend this choice.), or an adaptive site. Each one can have its own benefits, so it is best to do some research and speak with a website development company. Here is some basic information about each option to help you choose the right one for you.

  • Separate mobile site: This option means you will have two separate websites that are independent of each other. They will require different designs and will have to be developed separately. In some cases, this can actually be a cheaper option.
  • Responsive site: Designing and developing this type of mobile-friendly website can be both easier and more complicated. This all depends on the design and the way the site is made. If you want the most user-friendly and cost-effective option, this is the one to choose. Google also prefers this type of website.
  • Adaptive website: These are made to fit certain devices, so the design has to be rigid. It can be easier to design because it cannot be too complex but you cannot control what information is viewed on different devices.

Having a mobile website that isn’t user-friendly

Another issue to watch out for is a bad user interface. The way a user interacts with your site is important to them and to Google, so it should be a big factor for you too. If features do not display correctly, fonts are too small to read, and they can’t navigate through your site, it won’t serve its purpose.

Ignoring performance and speed issues

If you have ever waited too long for a website to load, whether in mobile or on desktop, you know how frustrating it can be. Slow sites will hurt your conversion rates because they cause people to leave. Users that visit your mobile website are usually looking for an answer to a question, a service, or a product. If they can’t get through, they cannot find what they are looking for.

Large shopping websites don’t typically suffer from this issue, but you will need to worry if users can’t access your site. Here are some things to avoid when it comes to how your mobile website performs and its speed.

  • Slow servers
  • A messy design and disorganized code
  • Too many images and videos
  • Uncompressed images and videos

Using intrusive interstitials

Good-quality mobile websites are made for the user first. Most people understand that ads and pop-ups will always be around, so using them isn’t an issue. But, if they are too big, too flashy, or broken, your site visitors will not be happy. Interstitials are brought to the front of the screen when a website is loading. As long as someone can exit out of this type of feature and it isn’t big, it shouldn’t cause too many issues. But, you should not use them too often and they should not hurt the user experience in any way.

Do you need web design services in Amarillo, Texas?

If you would like to learn more about mobile website design and development, call UCI Digital today. Our Team works hard to give you the best Services for your unique needs. You can reach us at (806) 553-5332 or Send Us an email for more information.