6 Types Of SEO And How To Use Them To Your Advantage

Creating a business takes many detailed steps and hours of hard work and dedication. While many business owners are overwhelmed with starting up, search engine optimization (SEO) is definitely the last thing on their minds. Setting your business up for success means easily being found online. In the age of technology, consumers can search for information at any time and they do expect it to be a smooth, hassle-free process.

No matter the type of business, having an online presence is non-negotiable to appearing in search. If you have a website, it is important to use the best practices in search engine optimization. This article highlights types of SEO and how to use these to your advantage.

Understanding SEO

Ranking at the top of Google can take your business to new heights and could potentially make you more profit. It’s important to really understand SEO. SEO, again, is search engine optimization. SEO is how your page is organically found by consumers when they look for your products or services. For example, say you and your family are out of town and are looking for the best pizza spot. A quick search on google for the keywords “best pizza in Amarillo, Texas” and at the click of a button, you get search results.

Most users do not scroll past page one and each page is optimized to show up for the keywords you type into Google. Hundreds of businesses can rank for the same keywords, it’s all a matter of who does it best.

The Types of SEO

Even if you don’t plan on using all of these (and there is one you shouldn’t), it is important to understand them all.

1. White Hat SEO

   

   This method refers to all of the optimization techniques that follow Google’s search engine guidelines. The results from White Hat SEO generally take more time to build up to, however it is the most sustainable of the techniques.

   Some good examples of this technique are creating useful and relevant content, doing extensive research on keywords, and earning links from high authority sites.

2. Black Hat SEO

   

   While White Hat SEO follows the guidelines and rules, Black Hat SEO finds the loopholes and weaknesses in Google’s search algorithms. Be careful with this one. Although results seem quicker, using methods such as keyword stuffing and showing different content to bots/crawlers and humans can ultimately get your site blacklisted. This is the most high risk of all of the techniques and the results are usually very short-lived. Therefore, it is not worth it.

3. On-Page SEO

   

   This method of SEO is optimizing each web pages on your website to rank higher to earn more relevant traffic on search engines this could include what images, words, and anything you physically put on your webpage. Good On-Page SEO looks like high-quality content, proper URL structure, and Image Alt Tags.




4. Off-Page SEO

   

   Off-Page SEO is everything you do outside of our website to rank higher in search. This method includes blogging, backlinking, and internal linking.

   Writing blogs is super beneficial to SEO. It not only gives your site more content, but it can also increase the number of organic visitors, and ultimately boost your ranking.

   It’s best to conduct keyword research when it comes to SEO in order to make sure you are creating quality content that makes sense for your topic and ultimately your brand and business.

5. Local SEO

   

   This type of SEO is vital to your business. The goal of Local SEO is to rank in the top results section of the first page. You also want to rank in map features on search engines.

   The best way to practice this is to optimize your site and also getting good reviews on Google. The more reviews the better. Good reviews lead to more confidence by consumers in your goods or services. Another tip is creating a Google My Business account to not only rank locally, but to also get notified when you receive new reviews and control your business hours and location.



6. Mobile SEO

   Mobile SEO is non-negotiable in today’s world. Optimizing your site for mobile is crucial since consumers are used to being able to search on the go. It works the same way it would on a desktop, however, there are some strategies you will want to use on your mobile site to better your chances of ranking on mobile devices. Some things to consider are page speed and restructuring your menu to work specifically for mobile.

Trust your local SEO experts

A lot of time and effort goes into SEO and making it work for your business. These methods can be used to help you rank higher. Our team and UCI Digital specializes in SEO strategy and is passionate about building the best SEO campaigns for our clients. Let us take your business to new heights. Call us at (806) 553-5332 or email us today. We look forward to working with you!