6 Ways To Improve Your Email Marketing Efforts

Email campaigns fail for a variety of reasons. Unless you understand how your customers interact with emails, you will never be able to overcome those deficiencies inherent to your campaigns. Here is a brief guide to help your company through some of the more common issues associated with email marketing campaigns.

Do you know your customers?

You must understand your customers, what induces them to open an email or click on a link. The more you know, the better you can fine tune your campaign to suit their preferences.

You can utilize online analytics tools to gather data on your customer’s behavior. Use this information to adjust each email blast. The goal is to gradually evolve your campaigns until it seamlessly integrates with your customer’s preferences.

Do you personalize your campaigns?

Personalization entails modifying your campaigns to respond to your customer’s preference. As mentioned above, the better you know your customers, the better you can fine tune your campaigns.

Many companies use segmentation and retargeting to allow them to send targeted emails that respond to a customer’s preference. A common example is sending a follow-up email advertising a product that is similar or complementary to a previously purchased product by that customer.

Are your subject lines engaging?

Including the customer’s name in the subject line is no longer sufficient to grab a person’s attention. You must design each subject line to be funny or engaging. How you do this depends on your business and its relationship to your customers. Don’t be afraid to think outside the box and try something uncharacteristic.

Do you track results?

Email campaigns require constant adjustment to ensure that they remain effective. You must therefore remain engaged in the marketing process. Do your campaigns receive better response rates at certain times of the day? You cannot adjust your campaigns unless you are continually monitoring the results.

Have you updated your contact database?

An efficient way to check your database for dead emails is with lead generation software. These tools can automatically check your lists and recommend updates to improve efficiency.

Are you over-utilizing an email list?

The temptation to fulfill short-term profit goals may overwhelm your good sense to curate carefully and manage your list. The last thing your business needs is to exhaust its email list through endless marketing campaigns. Instead, initiate campaigns on a controlled schedule to ensure that your customers do not click the “unsubscribe” link.

Do you need to improve your email marketing?

Email marketing, as dated as it may sound, continues as an important part of any online marketing campaign. Emails, by many metrics, remain the most effective tool to generate leads and revenue. Do not underestimate the power of an effectively managed email marketing strategy.

UCI Digital is a comprehensive multi-service online marketing agency. For more information about our Services, feel free to give us a call at (806) 553-5332 or Contact Us via email. If you prefer in-person meetings, feel free to drop by our office located at 1000 S Adams in Amarillo, Texas.