Best Practices For Facebook Advertising

This article was written by Victoria Pickard.

Advertising on Facebook has a lot to do with trial and error. The ads that work for one business may not work for another. In this article, we will give you the best tips when it comes to starting out advertising on Facebook.

Target the correct audiences

When you are trying to choose your audience, you don’t want to push your ads to a group that is too large or too small. It is important to figure out the best strategies when it comes to targeting the audience. Facebook has audience insights that will help you to know your target audience in a better way which will help you when creating the ads. You can create ads before and target your audience that way or you can create a specific ad knowing which audience you’d like to target. While you create the ads, spend time trying to understand the audience you are targeting and why you want to target that specific audience.

Focus on the right copy

Here are some things to consider when writing your Facebook ad:

• Is the copy clear?
• Is your ad eye-catching?
• Is the ad recognizable?
• Does your ad convey what you are trying to promote?
• Are there elements that guide eye movement?
• Does your ad present the information immediately?

All of these aspects are important to think about when writing your ad copy. If you are using a video, the information needs to be presented within 10 seconds of viewing. The colors in the ad also need to elicit the emotion you want your audience to feel. 

Your copy needs to:

• Persuade
• Entertain
• Excite 

Once you have all of the elements integrated into your Facebook advertising, there are some final steps that you need to maintain with your ad.

These will include:

• Does your copy match the visual created?
• Do you have one, clear call to action?
• Is there simple language?

Use Facebook retargeting strategies

Facebook advertising allows you to retarget people who have had some kind of interaction with you in the past. This can include but is not limited to people who have visited your website, visited your page, or seen any content from you in the past. The people who have had these interactions have a higher probability of converting into a customer for your brand. 

Include video-based Facebook advertising

Video content is becoming more and more popular within the social media world. This is because people love to watch something instead of having to read it. However, video ads aren’t as popular. This might be because the video ad takes a little more time and effort to get it set and going. 

Here are some things to consider when creating a video ad:

• Have short text over the video
• Make sure you have a strong start
• Use an authentic approach
• Get right to the point

Monitor the ad performance

When starting out with creating ads, you won’t always get it perfectly how you want it the first time. Most of the time, you will have to go back and tweak certain aspects of your ad to make sure it is performing how you’d like it to. Sometimes you will have to change the copy, call to action or your targeting strategy if you aren’t seeing the response that you want to see. Trying to get the perfect ad on your first try will take a lot of trial and error at the beginning. Once you see your ad perform in the way you want, then you’ll understand what works best for you and your brand. 

Create a long term advertising strategy

Your long-term ad strategy comes from seeing long-term results. With your ads, you won’t always get instant results. That is ok. Most ads don’t see instant results anyways. Start out with reviewing your budget. Do you want to set a daily budget or a lifetime budget? The lifetime budget will spread out over a certain period of time so it runs the same way each time. The budget will depend on what you are promoting and the events/sales you could be having. 

Part of your ad strategy should include which technique is best for you. There are ways to split test your ads. 

These are:

• Ad creative
• Ad headline
• Targeted audience
• Offers/incentives
• Ad copy
• Call to action
• Ad types

Testing more ad variations will help you to be sure that your campaigns will be successful. 

Looking for a marketing agency to help you nail your digital advertising?

The team at UCI Digital is dedicated to their clients and helping them achieve all of their online marketing goals. We offer a variety of services that will be sure to help you see results. Don’t wait, contact us today.