BIVINS
POINTE

Case Study

UCI-Bivin

THE CLIENT

Bivins is a trusted name in Amarillo for senior living and healthcare. Bivins Pointe delivers the highest quality services to patients looking for long-term care and those who need rehabilitation after surgery.

LEARN MORE ABOUT BIVINS POINTE

The Scope

  • Branding & Design
  • Website
  • Content
  • Video
  • Photography
  • Analytics
  • Print

THE ANGLE

Building an updated website for this client meant focusing on multiple audiences. Bivins Pointe reaches senior rehabilitation patients and their family/caretakers, referring physicians, and volunteers. The best way to approach the issue of targeting varying audiences was to simply present the information that each would need to make an informed decision. Our team developed a modern, mobile-friendly website that details what Bivins Pointe is all about; serving patients and their families with respect and dignity.

bivin-site

The Content

Since the launch of the website, our team has provided regular updates and blog content. The SEO-driven content focuses on what families and referring physicians may consider relevant when searching for professional senior care and rehabilitation. We also provide current data reporting to follow where Bivins Pointe stands in search engine results.

Along with blog content, we have also created print designs for Bivins Pointe for various purposes.