BROWN &
FORTUNATO

Case Study

B&F

THE CLIENT

Brown & Fortunato is a national law firm that was established in Amarillo, Texas in 1995 with only three attorneys. Today, it has grown to twenty-seven attorneys and serves clients in a wide range of industries. These are

  • Finance & Corporate
  • Government Affairs
  • Health Care
  • Labor & Employment
  • Litigation
  • Municipalities & Public Employers
  • Oil & Gas
  • Real Estate

LEARN MORE ABOUT BROWN & FORTUNATO LAW FIRM

The Scope

  • Branding & Design
  • Website
  • Social Media
  • Content
  • Photography
  • Analytics

THE ANGLE

Our goal is to present Brown & Fortunato as a leading national law firm, enhance their SEO, and update their overall presence across the web. We have accomplished this by updating their website design in 2015 and again in 2018, among other actions.

We have optimized their website content and created educational blog articles to focus on SEO in order to increase their search engine rankings. We work together with the client to publish content, that they have prepared, regularly. We have recently started working on their social media presence as well, focusing on Facebook and LinkedIn.

THE CONTENT

The attorneys at Brown & Fortunato are known as experts within their industry and each of their practice areas. It was and is vital to reflect this on their website. To do this, we developed a professional, modern site that represents their values and brand. The design is eye-catching with pops of color and strong lines, but simple enough to deliver information to readers efficiently.

We focus on researching and producing optimized blog article content that provides information about each practice area as well. This helps educate their website visitors and bring increased traffic to their site. We have produced detailed blogs on everything from healthcare regulations to employment laws. Along with their industry publications, the blog articles make their website a comprehensive source of information for their clientele and peers.

To enhance their digital presence, our team has also started developing a social media strategy for Brown & Fortunato that includes Facebook and LinkedIn. Education and industry events are a passion that many attorneys at this firm share. Using social media posts, we are able to get the word out about these events, as well as show who the attorneys and company are on a deeper level. This is important because it humanizes their corporate appearance.

Although their social media presence is in its early stages, with regular content updates, a beautiful website, and a growing social media presence, Brown & Fortunato now has a well-rounded and stronger existence on the web than ever before.

B&F