CATHOLIC
CHARITIES

Case Study

UCI

THE CLIENT

Catholic Charities of the Texas Panhandle is a non-profit organization that promotes the common good by providing help to those who need it most. It was established in 1932 amid the Great Depression to provide food and clothing to the community. The agency partners with other non-profits and local businesses in many endeavors.

LEARN MORE ABOUT CATHOLIC CHARITIES OF THE TEXAS PANHANDLE

The Scope

  • Branding & Design
  • Website
  • Social Media
  • Content
  • Video
  • Photography
  • Analytics
  • Print

THE ANGLE

Catholic Charities came to UCI Digital to see how they could improve their website along with their social media presence. As with any other non-profit, the organization relies on public donations in order to carry out their mission, and understood the importance of having an appealing and interactive presence. Their short-term goal was to put out the message of who they are and and what they do, which would feed into the long-term goal of more donations from the public. We set our own goal of updating and optimizing their website and social media profiles and quickly set to work.

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THE CONTENT

We updated their website to be more user-friendly and interactive. We used the colors teal and purple and threaded them throughout the interface in conjunction with employing more dynamic imagery as compared to the static ones of the original. As we made the changes, we strove to incorporate a more professional tone.

On social media, we updated the profile and cover photos to better reflect the values and purpose of the organization. We developed a schedule of posts that centered around promoting the central themes of Catholic Charities and the various services they offer. We constructed these posts around the premise of instilling a sense of empathy and community as well as encouraging involvement and volunteering.

We also encouraged the staff of CCTXP to utilize the Facebook Live feature for their social media profile. By providing a live stream of their major events or happenings, they served to humanize the organization and give a sense of immediacy to their cause.

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THE RESULTS

CCTXP saw a 23% increase in followers

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service-list

Their organic reach subsequent to October 1st (the date UCI deployed the new social media campaign) far outpaced anything prior to then.