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Texas Panhandle Orthopedics

Case Study

Texas Panhandle Orthopedics


Dr. Cuyler Dear, board-certified orthopedic surgeon, has practiced and trained throughout Texas and returned home to the Texas Panhandle to start Texas Orthopedics. He chose to work with us to help build his online brand and digital marketing from the ground up.


The Scope

  • Logo Design
  • Branding
  • Website
  • Social Media
  • Content
  • Video
  • Photography
  • Print


Our goal was to convey the professionalism and expertise of Dr. Dear’s orthopedic practice by developing a new logo, print work, website, and digital marketing strategy.

Logo Design

When it comes to rebranding or developing a new brand, a logo is vital. Our graphic designer worked closely with Dr. Dear to create the perfect logo. The final result is a logo that represents a modern orthopedic practice with hometown values. The logo paved the way for the rest of the branding, including the website design and even the tone of print and marketing materials.


Our team worked hard to develop branding that shows patients in the Texas Panhandle the dedication, passion, and expertise of Dr. Dear and the staff at Texas Panhandle Orthopedics. We make sure that each piece of marketing reflects who they are and their desire to provide precise, unparalleled services.

Print Stationery (Business Cards and Letterhead)

The letterhead and business cards created by our graphic designer complement the logo and website design. This provides consistency and top-of-mind awareness for the brand.

Texas Panhandle Orthopedics logo
Texas Panhandle Orthopedics logo
Texas Panhandle Orthopedics logo


Website Design

Having a clean and easily-accessible website is important for any website, but it is especially so in the medical industry. We understand that a doctor’s patients need straightforward information fast. That is why we designed and developed the Texas Panhandle Orthopedics website with efficiency in mind. The soft tones, clear text, and sleek design allow for visitors to find the information they need easily.

Social Media

For our client’s social media, we wanted to make sure that the branding is prominent across their Facebook, Instagram, and Twitter pages. Our goal is to also ensure that the tone and voice always reflect that of Dr. Dear and Texas Panhandle Orthopedics.


Content marketing is another important aspect of our work with Texas Panhandle Orthopedics. We work together to provide them with carefully crafted informational blog articles that elaborate on their services, answer their patients’ questions, and keep the website updated.