At its very core, marketing is a form of communication meant to convey something specific. The ultimate goal of marketing is to send a message to customers that will convince them to buy your product or service. To successfully get this message across, your writing needs to be eye-catching and interesting, whether on your website […]

If you have an internet marketing plan, do you include video content? If you don’t, you are missing out on a vital part of successful digital marketing. Video is used on social media, for branding purposes, to reach customers, and to provide valuable information. Whether you do video on your own or hire a company […]

Performing Google searches can give you a lot of information, including facts about yourself and your business. The results of these searches change continuously and you have to stay in charge of ranking to keep your name at the top. Your ranking is crucial as it shows you are an authority in your industry. If […]

It is important for businesses to know their customer base and help them understand products and services quickly. One top priority for marketers should be speaking a customer’s language like a native, or providing website content that does. According to Common Sense Advisory research, there is a relationship between financial performance and the number of […]

Facebook has changed a lot since it launched in 2007. Users have increased from less than one hundred million to more than two billion, including businesses that use social media as part of their marketing strategy. At its start, businesses could count on content reaching all their targeted audience. Now, visibility has dropped to under […]

Where your website pages fall on the endless pages of Google will determine if they are a hit or a fail. You must have a successful SEO strategy if you want to outrank your competitors, achieve brand visibility and credibility, and reach more customers with your marketing message. These are the reasons you need successful […]

Content marketing has become an opportunity for marketers and entrepreneurs to create articles, post to blogs, share videos and put out info graphics. This market continues to grow, and users are still interested in what is being posted, but what they are looking is seeing a change. Below are ways for you to shape your […]

Getting small details right is how the area of marketing that is called local search engine optimization (SEO) is done. This marketing can have the greatest impact on your ultimate goal: increased visibility to customers. Read the fine print, and carefully implement core local search marketing decisions. The following are some do’s and don’ts that […]

There are three main reasons Facebook users ‘share’ material. The top reason is that they have found something they feel will entertain their friends. Another reason is they feel the material expresses how they feel about specific issues. Lastly, it’s material that they feel is useful to others. Why users feel the need to share […]

If you use the right design elements, your website visitors will enjoy looking at your page(s) and want to return soon. Following these six basic standards will help you design and develop a professional looking site. Keep navigation simple The key to a functional and beautiful website is a clutter free, easy-to-use design. Menus are […]