For centuries our ancestors have used storytelling as a means of entertainment, education, instilling moral values, and as a way to keep their cultures and traditions alive. Brands use storytelling as a tool to not […]
If you have been looking for an affordable way to kickstart your digital presence, Facebook advertising can be a great option. Even with the growth of other social media platforms, Facebook is still at the […]
(This article has been updated as of 5/13/2020 to hold even more helpful information about search engine optimization.) Ranking factors for search engine optimization have been shifting since search engines were available. Some have only […]
Sarah Clark Content & Brand Strategy – Media Relations – Social Media Manager This is the first installation of Pandemic Soundbites, where the Staff members of UCI Digital share their unique experiences with working remotely […]
If you’ve heard, watched, or read anything about digital marketing in the last few years, you’ve probably run across the term “video is the future.” Video is here to stay because it is an effective […]
If you run a small business, digital marketing becomes extremely important for getting your name out there. You want to reach your target audience, keep a trustworthy image, and save money. Taking care of your […]
When you choose to work with a digital marketing company, you can see a number of benefits. From custom coding to social media management, every small, medium, and large business can have a strong online […]
If you do any research on search optimization (SEO), you will probably see many websites talking about content. This term doesn’t refer to just blogs but to every piece of written content, video, and even […]
Most smartphone users browse the web on their devices at least part of the time. This is one reason why businesses need a well-functioning, mobile-friendly website. Just because you have a website that can be […]
For many business owners, the idea of getting a new website may not seem exciting. There are many other things to focus on rather than meeting with web designers and developers. But, having an attractive […]