At its very core, marketing is a form of communication meant to convey something specific. The ultimate goal of marketing is to send a message to customers that will convince them to buy your product or service. To successfully get this message across, your writing needs to be eye-catching and interesting, whether on your website […]

If you have an internet marketing plan, do you include video content? If you don’t, you are missing out on a vital part of successful digital marketing. Video is used on social media, for branding purposes, to reach customers, and to provide valuable information. Whether you do video on your own or hire a company […]

If you want to catch your customers’ attention, it is vital to include graphics and images in your marketing material. Your marketing strategy should consist of visual content whether in your blog, printed advertisements, or on social media pages. The plan should be more involved than just throwing images into your content; you need to […]

It is important for businesses to know their customer base and help them understand products and services quickly. One top priority for marketers should be speaking a customer’s language like a native, or providing website content that does. According to Common Sense Advisory research, there is a relationship between financial performance and the number of […]

Where your website pages fall on the endless pages of Google will determine if they are a hit or a fail. You must have a successful SEO strategy if you want to outrank your competitors, achieve brand visibility and credibility, and reach more customers with your marketing message. These are the reasons you need successful […]

The first impression about a website is gained within seventeen milliseconds, so viewer attention has to be earned immediately. Professional web designers around the world create their material according to the preferences of their unique geographic audiences. From country to country, you can see the different expressions change as designers match their sites to meet […]

Content marketing has become an opportunity for marketers and entrepreneurs to create articles, post to blogs, share videos and put out info graphics. This market continues to grow, and users are still interested in what is being posted, but what they are looking is seeing a change. Below are ways for you to shape your […]

There are three main reasons Facebook users ‘share’ material. The top reason is that they have found something they feel will entertain their friends. Another reason is they feel the material expresses how they feel about specific issues. Lastly, it’s material that they feel is useful to others. Why users feel the need to share […]

This post will compare Facebook advertisements and Google SEO to determine which one generates a higher return on investment (ROI). In summation, both of these platforms have strengths and weaknesses. Which one you use to promote your business will depend on your budget, time-frame, and resources. Speed of results Facebook generates results the moment that […]

Images, graphics, and pictographs are the frontier of online web design and digital marketing. Images form connections with visitors to your site in a much more direct manner than text. However, you can’t just throw together a bunch of images on your banner or web page. You need to organize them into a useful gallery […]