Credentialing Your Web Team

In the modern business environment, a company needs an internet presence in order to stay competitive. As the need for internet presence grows, companies are increasingly turning to web professionals that can build and maintain the websites that connect commerce to customers.

Naturally, businesses want the best value for their investment. They want to know that the professionals they hire have the ability to deliver a top-notch website that customers appreciate. It is imperative to build a team of professionals that have the skills and experience required for the rapidly changing web environment. Consider the following when you are credentialing your web team.

Does your web team have enough experience?

A top tier web team will understand the evolution of websites, and will have experience dealing with these changes. A good team can examine a business’ existing website and see what has been done in the past, and what improvements can still be made in the present. These possible improvements can make your website more efficient and effective at converting web traffic into paying customers.

Does your web team have the right skill?

The tools available to web professionals are constantly expanding and making it possible to do some truly incredible things with websites. However, knowing these tools exist and knowing how to use them are two different things. A solid team not only knows how to use these tools, they know how to use them so that the finished product is the best it can be.

In addition to knowing how to use the tools required for building a top-notch website, a skillful team knows how to anticipate the future. They can see industry trends and incorporate features, designs, and functionality that consumers are looking for.

Does your web team use “best practice”?

This is a broad term that includes everything from design and layout to security and safety. A professional web team has the ability to anticipate potential security threats and neutralize them before they breach through a firewall. A professional team also knows how to create a site that flows smoothly from page to page, and topic to topic. The result is a finished website that consumers can easily navigate, make secure purchases through, or simply catch up on the latest industry news from their favorite companies.

Does your web team use content marketing?

Today’s consumers want to see that the companies they support are actively adding and updating information on their websites. Search engines also look for a website’s activity as part of the equation that pulls the site up when people conduct their internet searches. An active website gets ranked well, and an active website with solid information becomes a site that consumers frequent. Each time a consumer visits a website to get the latest news, it’s an opportunity for a business to make a sale.

Does your web team know the difference between white hat and black hat SEO?

White hat and black hat refer to the SEO strategies a company uses in order to get their products and services in front of consumers. Black hat strategies go against the grain and are often considered unethical. These strategies rely heavily on spamming and automated activity. They also include planting blog comments and purchasing links. Black hat SEO works until your site gets caught, then the penalties search engines impose make everything a wasted effort.

White hat strategies play by the rules search engines set. These strategies involve using active blogs with quality content, solid meta tags, and good web design. White hat strategies focus on creating an SEO optimized website that gives clients as much information as visitors desire. A web professional with experience under their belt knows how and when to use the various strategies available to them.

Are you in need of a new web team?

If you are unhappy with your digital marketing services after credentialing your web team, contact UCI Digital today. We offer a variety of services to streamline your digital presence and coordinate your campaigns. Give us a call at (806-553-5332) or Contact Us by email for more information. You can also drop by our office located at 1000 S. Adams St. in Amarillo, Texas. We will be happy to discuss your business’ needs and the ways we can establish your internet presence so that it becomes a cornerstone of your operations.