Facebook Advertisements Or SEO: Which Provides The Higher ROI?

Monday, April 9th, 2018
amarillo web design and seo for small businesses

This post will compare Facebook advertisements and Google SEO to determine which one generates a higher return on investment (ROI). In summation, both of these platforms have strengths and weaknesses. Which one you use to promote your business will depend on your budget, time-frame, and resources.

Speed of results

Facebook generates results the moment that your advertisement goes live. Conversely, Google search engine optimization (SEO) can take days or weeks before your company begins to see results. However, as a note, once you stop paying for Facebook advertisements, they will no longer help you. Therefore, while Facebook may be faster at generating results than Google SEO, it is not longer-lasting.

Cost

Facebook advertisements can be inexpensive for businesses. The average price is around $5.99 per one thousand impressions. An impression is any response to the ad, i.e. a “like” or “share.” Conversely, Google SEO is free, if you do it yourself though you will be spending valuable time. If you hire a digital marketing company, it can be more expensive, but you are using your time for more important matters at your business.

Sales

Google SEO operates by informing people who already have a goal in mind. When users come to your website, they already know they want answers or need to purchase something. Mostly, you don’t need to do much to convince leads. Facebook advertisements can be harder to convert.

Targeting leads

Facebook is benefited by knowing their users very well; this allows advertisers to send impressively targeted ads. Advertisers can choose from various options to send customized ads to specific leads. The more the advertisement is targeted to a customized audience, the cheaper the cost per conversion. Search engine optimization (SEO) is mainly limited to the terms that people use to search.

Statistics

The following statistics were noted in an article from Website Magazine. Studies show that 84% of businesses utilize Facebook and that over 38% of internet users browse Facebook. Those numbers allow you to reach and collaborate with many different businesses across varying industries.

Also, consider that maintaining a regular Facebook gives you access to over 1/3 of internet users. Facebook grants you access to huge potential markets. Moreover, users spend far more time on Facebook than any other social media platform. Some studies estimate that Facebook users spend on average, 40 minutes per day perusing the site.

However, also consider that 96% of marketers create content for SEO and that 81% of business-to-business purchase cycles begin with web searches. So while consumers may use Facebook, enterprise clients still rely on web searches. A recent survey found that 57% of business-to-business marketers say that SEO is the best lead generator. SEO remains the preeminent method to generate leads, and its conversion rate is far better than Facebook advertisements.

The best solution for most businesses is to maintain a presence in both models. However, if you need to prioritize, consider speaking with an experienced digital marketing company like UCI Digital. We have a quality team that can remake and rebuild your business’s online presence. If you would like additional information on our Services, give us a call at (806) 553-5332 or Contact Us via email. You can also stop by our location at 1000 S. Adams St. in Amarillo, TX.