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Find Out If Your Website Is Working For You

Monday, April 25th, 2016
Analytics UCI DIgital

Making changes regarding the design or function of your website is no easy task. Your website may need a serious change or just a simple facelift. There are several things you should consider when determining what kind of work your website may need to ensure it fulfills your company’s needs. Below are some questions to ask about your website to find out if it is working for you.

Are you using Search Engine Optimization (SEO)?

If your site is properly optimized for search engines, it uses unique meta tags for every page as well as proper page structure. For example, meta descriptions for each page need to be captivating to draw in prospective clients and customers from search. You also have the option of adjusting meta keywords as well as titles for each page of your website.

Is your website on a Content Management System (CMS)?

If your site is on a Content Management System (CMS), you can modify the content yourself. Without this type of system, you are relying on a web developer to make changes to your website. If your website is not on a CMS, you could only make changes if you know how to use HTML and other markup languages. A CMS website allows you to make changes easily and keep the site up-to-date. This is important for SEO as search engines prefer new content, which is easy to post if you are able to make updates by yourself.

Does each page have a strong call to action?

Every page should contain a call to action for visitors. A call to action tells the visitor to do something such as call for a quote, email for an estimate, fill out a form, etc. Never assume a consumer knows what to do next. Using a call to action makes it easy for users. This call to action paragraph is usually saved for the end of the content on a page.

Is your website optimized for mobile devices?

An increasing amount of online consumers browse the internet from their phones or tablets. If your site is not optimized for mobile use, you may lose some of this traffic to competitors with easy-to-use mobile sites. You can use responsive design or create a separate mobile page to ensure that your website is visible on any screen resolution. Also, you should look to the future and ensure the layout works well on touchscreens.

Are you updating your website twice a week?

As we mentioned before, search engines will give more weight to new content rather than older content. Adding new content to your site several times in a week will show that your site is current. You can post blogs, product updates, or promotions to keep information fresh.

Continually posting new content also brings visitors back to your website. Users will know there is always something new to see, so they are more likely to look again. If things stay the same, even interested visitors will eventually stop returning.

Does your site have social media integrated?

Your website should have social media buttons for platforms like Twitter and Facebook, integrated into the site. Actively using social media is a great way to connect with your customers. Sharing buttons on your site makes it easy for customers to share links, which would in turn reach potential customers.

Is your website working for you?

If you answered “Yes” to all or nearly all of the above questions, your site is working well for you! If you answered “No” to most, it is likely time to make some major changes to your website. By making some changes to your website, you can increase traffic across every platform (mobile, desktop, tablet) as well as keep users updated with fresh content.

UCI Digital is ready to help you make your website appealing and interactive with a responsive design. We invite you to call us today at (806) 553-5332 or Contact Us by email for more information. You can also visit us in person at 1000 S. Adams St. in Amarillo, Texas. Be sure to check out the other various services we offer to help push your business to the top!