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How To Maximize Your Short-Form Videos On Social Media

Monday, August 22nd, 2022
illustrated computer screen with video "play" icon

We all know that video is the best way to reach new audiences. But, where do you begin? How do you know which type of content will perform the best on social media? There are many questions when it comes to short-form videos, and we are here to help you understand how to get started. 


  • Hook in your viewers – Make sure to highlight your brand or business within the first few seconds. This helps encourage your viewers to continue watching the video.
  • Use creative transitions – Transitions keep your video entertaining while showing off your company’s personality. Consider different presentation styles and research other videos to create your own ideas. 
  • Follow the rhythm – Most videos are watched with the sound on, so use the music to your advantage. Sync your content to the music for a higher engagement rate. 
  • Stay on trend – Create your own videos following the current trends. This helps your video look and feel organic. 
  • Be authentic – Create authentic content that reflects the values of your brand. People want to be able to relate to something. 

Keep in mind, that not everyone uses Instagram in the same way. Not only are people interested in a variety of content, but they also look at different forms of it. Some people pay attention to stories, main feeds, or reels. Knowing this, it is always best to experiment. Find out which way you get the most engagement so that you will be able to get the most out of your short-form videos. 

Instagram’s algorithm isn’t going to favor your account just because you post more. This isn’t to say that you don’t need to post consistently, but there is no magic number as to how much you should post. Just make sure that you are posting consistently and keeping your content relevant. 

Instagram will show your content to accounts based on their behavior. This will help you reach accounts that could be interested in what you have to offer. 

External forces will also help drive growth to your account. For example, when your business hosts certain events, you can create posters or QR codes to drive traffic to your social media account. When big things happen outside of the business, these are external factors that could benefit you. 

UCI Digital

Here at UCI Digital, we specialize in every form of video content. Whether you need a commercial or a fun Tiktok video, we know how to help. Just send us a message to get started!