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Marketing Techniques You Should Know In 2021 (that are AMAZING.)

Thursday, August 5th, 2021
digital marketing techniques

As a Marketer, you know how important it is to have marketing techniques for each of your clients. What are their goals? What audience are they targeting? Do they want brand awareness? Do they have their branding established? There are so many factors that go into marketing. But, there are some techniques that you may not be familiar with when it comes to different techniques. Here are our top 5 marketing techniques that you need to know in 2021.

Brand storytelling technique

open book telling story


Storytelling is one of the best ways to talk about your brand. It keeps people interested and captures their attention. For example, it’s important to have an About Us page on your website. This page is the perfect place to craft your story. You get to tell visitors about what you do in a fun and creative way- even if your business may not seem fun to everyone. You can use this brand storytelling technique to continue to engage your audience on all platforms. 

Video marketing technique

video shoot

It’s 2021. If you haven’t realized the importance of video marketing by now, your marketing strategy lacks. Video helps users become more engaged with the content that you post. Whether it’s videos on your webpage or your social media platforms, this is definitely a technique that you need to be utilizing from here on out. 

Contextual marketing technique

hand touching icons on a screen

Contextual marketing is basically personalized website content according to your visitor’s buying journey. This content includes a call to action relevant to your buyer. I.e. have they visited your website before? Have they purchased a product or service from your site? This content also incorporates smart forms so that your visitors don’t have to enter their information over and over again. They will only have to enter the information relevant to their journey at the moment. With contextual marketing also comes email campaigns. Emails are one of the best ways to keep clients and customers interested in your brand. You can send them exclusive offers, discounts on items or services viewed on your site, and things similar to that. 

Digital PR technique

social media apps

People spend SO MUCH time scrolling through social media. Using social media is a great way to spread your brand awareness. But, you have to be careful that the content you post is relevant. Stay up to date with all of the new trends and memes that tend to surf around. Having trendy content in your marketing strategy goes a long way- and it helps to keep users engaged from many different demographics. 

Marketing automation technique

crm marketing

This technique helps you to keep up with your CRM and email marketing. For instance, when you have an event coming up, you can have automatic reminders sent out to your customers so they can prepare for the event. Marketing automation also helps with many other aspects of marketing. These might include:

  • Lead nurturing
  • Auto responding
  • Re-engagement campaigns
  • Event reminders
  • Client onboarding
  • Upsell campaigns

You can find a software that can do all of these functions for you! It should be a key component in your marketing technique from now on. 

Are you ready to start your marketing journey?

Contact the experts at UCI Digital for all of your marketing answers! We are trained in every aspect of the digital marketing world! (And we know how to make your business stand out from the crowd) Give us a call today at 806-553-5332 or send us an email at webmaster@ucidigital.com. We can’t wait to help your business succeed!