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Avoid These 5 Mistakes in Your Digital Marketing Strategy

Friday, September 11th, 2020
Digital Marketing Strategy

Having a strong digital marketing strategy is vital. It seems like there’s a social media app or way of doing things that pop up every couple of months, but what is always constant is having a clear, focused strategy and plan. 


Your digital marketing efforts are important for reaching and engaging the average consumer. In this article, we take a look at the most common mistakes businesses are making when it comes to their digital marketing strategy.  

1. Not fully understanding your audience/target market or marketing goals

Understanding who your target audience is and what your digital marketing goals are is vital to an effective digital strategy. Instead of taking a shot in the dark at your target audience and ideal customers, take time to understand who you want to attract. By understanding their interests, needs, and problems, you’re able to create more meaningful content. 

The best way to understand your desired target audience is by creating a buyer persona. Buyer personas are an ideal customer profile built on psychological, behavioral, and demographic traits you want in a customer. From here you will better understand their needs, concerns, and preferences.

It’s easy to get overwhelmed by the goals you want to achieve in your digital marketing strategy. Setting SMART goals that are clear and measurable can help you track your digital marketing efforts. SMART goals are: 





Time-sensitive goals when thinking of your digital marketing strategy. 


Gaining clarity on your ideal audience and having specific and measurable goals will always attract customers to your brand! Always remember to track your progress and make adjustments to what is or isn’t working.

2. Not updating your web design and underselling your website

Everything we create in the digital age must be user-friendly. User-friendly websites must be, of course, easy to use and must contain valuable information that your audience is looking for.

Most people are looking for positive user experiences and one way to guarantee that is having a website that is optimized for mobile, easy to navigate, and quick to load. If these things are not considered in your current web design, you could be falling behind in the competition. Now that your web design is up to date, don’t forget how valuable your website can be. Invest in your SEO and high-quality, meaningful content to drive more visitors that could eventually lead to sales.


3. Not putting your best content forward

In the world of content, quality most definitely trumps quantity. Don’t make the mistake of creating content just to have it up for numbers. Your content should be a reflection of your audience’s needs and your businesses’ goals and brand. 


The digital space is already saturated with a slew of content, so it’s important to create engaging content that truly resonates with your audience.  Overall, separating yourself from the crowd is about being original and authentic to your brand. Share your stories, work on amazing visual elements, and create actionable content.


4. Not sharing testimonials or case studies

Case studies and testimonials are great ways to help turn leads into actual buying customers. Showing people how you’ve helped your customers succeed gives you credibility and creates top of mind awareness when considering a service or products.

There is power in storytelling. It’s an opportunity for your business to show how you’ve solved your customer’s problems. Storytelling humanizes what you are selling while making connections with potential customers. Your testimonials and case studies are the most valuable and effective marketing tools you have. Use them!


5. Ignoring your social media

According to Statista, nearly 50% of the world’s population uses social media. Social media is a huge part of any modern business today, and one of the biggest mistakes you can make is neglecting your social platforms.

There are plenty of benefits local or national brands can get from social media such as:

      1. Boosting brand affinity and brand awareness
      2. Turning leads into paying customers
      3. Saving on marketing costs

Take advantage of all of these things and determine where your audience spends their time on social media. Is it Facebook, Instagram, Twitter, Tik Tok, or Snapchat? Once you get a grasp on where they are spending their time, create quality content to get them engaged with your brand. And remember, consistency and quality are always key.

Social media is a cost-effective way to use your marketing budget and can be specifically targeted to your desired audience.


Does Your Business Need Help with Your Digital Marketing Strategy?

These are the most common mistakes businesses make with their digital marketing efforts. Use this guide to avoid these mistakes all while building and achieving your marketing goals. 

Does your business need help with your digital marketing needs? UCI Digital specializes in social media, web design, SEO/ Content Strategy and so much more! Let us help you achieve your goals. You can call us for more information at (806) 553-5332 or Contact Us by Email. Check out our blog for more digital marketing tips.