Monday, June 13th, 2016

The recent explosion in content marketing has blurred the line between business generation and content generation. It seems painfully obvious, but it is worth mentioning: The content you push is not the same as sales. You cannot build a business on content generation alone. While content generation is important, every time you push out content, […]

Thursday, June 9th, 2016

According to a forecast done by PQ Media, it is projected that by 2019, content marketing will become a 300 billion dollar industry. That is a lot of information covering everything from how to talk to your moody teenager to installing spark plugs. How do you reach your target audience? Here are a few tips […]

Monday, June 6th, 2016
UCI Digital web design and development tips

The ultimate goal in any marketing campaign is to get your visitor, lead or customer to take the next step. Maybe it is purchasing a product or service; maybe it is signing up to your email list or liking your Facebook page. Regardless of the goal, you want them to take it. The often under-appreciated […]

Thursday, June 2nd, 2016
Shaping your web content for customers

Getting a reader to hang on your every word isn’t easy. If it were, then everyone would be a best-selling author. Luckily, you don’t need to be Hemingway to create compelling content for your website. Follow these four tips to guide your writing process and soon you will be captivating your readers. Tip #1: Readers […]

Monday, May 30th, 2016

The better you are at understanding your clients and engaging their desires, the greater the effect your social media efforts will generate. The following are seven tips that are well worth taking the time to consider and incorporate into your social media marketing efforts. Give customers the answers they are looking for Anticipate your client’s […]

Thursday, May 26th, 2016

It is common knowledge that retaining customers is significantly cheaper than soliciting new ones. In fact, it can cost between five and ten times more to acquire a new client than retain an old one. A study conducted by Bain & Company found that profits can rise 25 to 95 percent if a company increases […]

Monday, May 23rd, 2016

Email marketing is one of the cheapest ways to generate leads. However, many businesses already incorporate this strategy into their marketing plan. That is a lot of email traffic to compete with, so how do you stand out? Smart email campaigns build on the relationships with its subscribers. Entice them with free, high-quality content. Develop […]

Sunday, May 22nd, 2016

Digital media is on the rise, offering brands the opportunity to connect with consumers in a myriad of ways. Companies are able to connect with clients across the world in an instant, sway consumer decisions and see the number of supporters they have through social media. Marketing your business online will help you reach an […]

Thursday, May 19th, 2016

The world is a social place, and people love to engage with and follow their favorite companies. Facebook, Twitter, Instagram, and Pinterest are valuable tools you can use to engage your customers and in the process build brand loyalty. The more you use these social media platforms, the greater your opportunities for long-term, sustainable growth. […]

Monday, May 16th, 2016

Search Engine Optimization (or “SEO”) is in constant flux. Google, Bing, Yahoo! and the other search engines are constantly tweaking their formulas and spider bots to optimize results and listings. This constant updating means that you must remain alert to stay ahead of the trends. Keep the following three big changes in mind when looking […]