News

Thursday, May 26th, 2016

It is common knowledge that retaining customers is significantly cheaper than soliciting new ones. In fact, it can cost between five and ten times more to acquire a new client than retain an old one. A study conducted by Bain & Company found that profits can rise 25 to 95 percent if a company increases […]

Monday, May 23rd, 2016

Email marketing is one of the cheapest ways to generate leads. However, many businesses already incorporate this strategy into their marketing plan. That is a lot of email traffic to compete with, so how do you stand out? Smart email campaigns build on the relationships with its subscribers. Entice them with free, high-quality content. Develop […]

Sunday, May 22nd, 2016

Digital media is on the rise, offering brands the opportunity to connect with consumers in a myriad of ways. Companies are able to connect with clients across the world in an instant, sway consumer decisions and see the number of supporters they have through social media. Marketing your business online will help you reach an […]

Thursday, May 19th, 2016

The world is a social place, and people love to engage with and follow their favorite companies. Facebook, Twitter, Instagram, and Pinterest are valuable tools you can use to engage your customers and in the process build brand loyalty. The more you use these social media platforms, the greater your opportunities for long-term, sustainable growth. […]

Monday, May 16th, 2016

Search Engine Optimization (or “SEO”) is in constant flux. Google, Bing, Yahoo! and the other search engines are constantly tweaking their formulas and spider bots to optimize results and listings. This constant updating means that you must remain alert to stay ahead of the trends. Keep the following three big changes in mind when looking […]

Thursday, May 12th, 2016

People generally only review two types of businesses: hotels and restaurants. For most other types of businesses, customers will only leave reviews if they need to report a negative experience. This creates the paradoxical result of having a great real world reputation, but a terrible online reputation. It generally goes against social norms to ask […]

Monday, May 9th, 2016

Websites and web-based content, like any business asset, need to be updated and refurbished from time to time. As you add more content and as more people visit your website, functions break down and content becomes outdated. Six components you may need to update on your website include broken pages, old information, social media integration, […]

Thursday, May 5th, 2016

Website development can be broken down into two categories: visual components and functional components. Your website needs both to succeed in the modern economy. Visual components are the elements that grab the user’s attention like layout, color scheme and design. The functional components including the navigation, browser optimization and e-commerce, allow the website to operate […]

Thursday, April 28th, 2016

Marketing professionals are dealing with major changes in technology used for communicating with potential customers. These changes are rapidly occurring as platforms like Google, Facebook and others continue to innovate and update. These changes can make marketing professionals feel like what they have just learned to manage has been invalidated. Marketing professionals need to remember […]

Monday, April 25th, 2016

Making changes regarding the design or function of your website is no easy task. Your website may need a serious change or just a simple facelift. There are several things you should consider when determining what kind of work your website may need to ensure it fulfills your company’s needs. Below are some questions to […]