News

Thursday, May 12th, 2016

People generally only review two types of businesses: hotels and restaurants. For most other types of businesses, customers will only leave reviews if they need to report a negative experience. This creates the paradoxical result of having a great real world reputation, but a terrible online reputation. It generally goes against social norms to ask […]

Monday, May 9th, 2016

Websites and web-based content, like any business asset, need to be updated and refurbished from time to time. As you add more content and as more people visit your website, functions break down and content becomes outdated. Six components you may need to update on your website include broken pages, old information, social media integration, […]

Thursday, May 5th, 2016

Website development can be broken down into two categories: visual components and functional components. Your website needs both to succeed in the modern economy. Visual components are the elements that grab the user’s attention like layout, color scheme and design. The functional components including the navigation, browser optimization and e-commerce, allow the website to operate […]

Thursday, April 28th, 2016

Marketing professionals are dealing with major changes in technology used for communicating with potential customers. These changes are rapidly occurring as platforms like Google, Facebook and others continue to innovate and update. These changes can make marketing professionals feel like what they have just learned to manage has been invalidated. Marketing professionals need to remember […]

Monday, April 25th, 2016

Making changes regarding the design or function of your website is no easy task. Your website may need a serious change or just a simple facelift. There are several things you should consider when determining what kind of work your website may need to ensure it fulfills your company’s needs. Below are some questions to […]

Thursday, April 21st, 2016

Lead generation is a core function of every marketing professional’s job. Nearly every marketer knows that simply stating the benefits of a product or service may not close a sale. Content is king in today’s digital age and frequently producing interesting, quality content will enhance a customer’s experience with your business. Creating quality content will […]

Monday, April 18th, 2016

The internet has opened up a world of possibilities for businesses and has made connecting with existing clients and potential clients easier than ever before. When a carefully planned and orchestrated internet marketing strategy is implemented, it can open doors you didn’t even know existed. When it comes to the benefits of internet marketing, there […]

Friday, April 15th, 2016

Smartphone users will abandon your website altogether if they cannot find what they are looking for easily. Potential customers will search for a more user-friendly site that allows them to purchase with ease from the convenience of the phone or tablet at their fingertips. Responsive web design is the key to retaining as many clients […]