Every year, numerous studies show that mobile searches, purchases, and internet use is rapidly catching up to, and in some cases, surpassing desktop use. Mobile optimization refers to websites adapting to this new environment that […]
Websites optimized for mobile device access are an entirely different beast than those designed for desktops. There are entire new sets of concerns that you need to address, such as smaller screens. We will go […]
This post will compare Facebook advertisements and Google SEO to determine which one generates a higher return on investment (ROI). In summation, both of these platforms have strengths and weaknesses. Which one you use to […]
There are many ways to attract users to your website. Although, a persistent problem among many fledgling businesses is a lack of introspection. You need to continually analyze and critique your practices to ensure that […]
Email campaigns fail for a variety of reasons. Unless you understand how your customers interact with emails, you will never be able to overcome those deficiencies inherent to your campaigns. Here is a brief guide […]
Online marketing can be your most effective advertising tool. Through the internet, your business can reach a multitude of potential customers. However, the internet is also increasingly crowded, so it’s hard to stand out against […]
A study from Sprout Social found that one in three customers now turn to social media first as their initial point of contact with a company. It’s about creating a relationship with your customer base. […]
Everyone has probably confronted this problem at some point during their marketing and business development. You get jealous over “sexy” or “exciting” industries that have it so easy during their marketing. Their industry or product […]
Creating a striking and memorable logo is the first step for any new business or re-brand. Customers will remember your business based upon its logo, there is no avoiding that. It is critical that your […]
In the modern business environment, a company needs an internet presence in order to stay competitive. As the need for internet presence grows, companies are increasingly turning to web professionals that can build and maintain […]
