Responding to client and customer requests in a timely manner is more important than ever. This is especially true in the digital world. People have come to enjoy (and expect) quick replies, whether they need help with a product or have questions about services.
Running a business is time consuming. But, there are options that can help you respond to your customers on social media and on your website without leaving your tasks behind.
One of the best choices available is digital marketing automation. This term may sound like the robots are taking over, but they aren’t here to replace humans. Bots can actually help you communicate with your customers while you take care of business.
Using bots means you are essentially using a software program tailored to fit your unique marketing needs. Here are some of the benefits of using this type of automation.