Save Your Business With These Local Search Marketing Do’s and Don’ts

Getting small details right is how the area of marketing that is called local search engine optimization (SEO) is done. This marketing can have the greatest impact on your ultimate goal: increased visibility to customers. Read the fine print, and carefully implement core local search marketing decisions. The following are some do’s and don’ts that should be considered.

Don’t choose the wrong business category

Invisibility in local search results can be achieved by choosing the wrong categories for your Google My Business listing. Be sure to pick the right categories for your company listing in the Google category base.

Do add a legitimate business address

You have to be physically located in a specific city in order for it to be likely that your business is included in the local pack results of Google. An exception would be that you have a business model that is unique. For example, you have the only doughnut shop that is Vegan in a radius of 100 miles.

If you are not physically in a city, do not hope to rank locally there. Instead, pay for advertising, or shoot for the goal of organic rankings that have content you developed for cities where your company is not located.

It should be noted that if you list a business location with Google, it must be a real world and genuine location. This is true even if your company is home based or a service area business.

Don’t forget to list your business where you can

Your local business listings on YP, Facebook, Google, Yelp and others have a bigger impact than little known sources. It doesn’t hurt to list your company on as many legitimate sites as you can.

Getting small details right is how you win at local SEO marketing. The reason for this is that those little details can have the greatest influence on your ultimate goal of increased business visibility. Set up your company for lasting success by reading the fine print and implement wise local marketing decisions.

If you are a local business in need of a digital marketing presence, consider speaking with an experienced company like UCI Digital. We have a quality Team that can remake and rebuild your business’s online presence. If you would like additional information on our Services, give us a call at (806) 553-5332 or Contact Us via email. You can also stop by our location at 1000 S. Adams St. in Amarillo, TX.