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Stay Ahead of the Curve with These SEO Trends!

Tuesday, December 13th, 2022
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Want to stay ahead of the curve when it comes to SEO? Look no further! In this blog post, we’ll be discussing the top SEO trends that are predicted to take center stage in the upcoming year. From voice search optimization to an increased focus on user experience, let’s get started. 

Voice Search Optimization 

Voice search is a rapidly growing trend and it is estimated that 50% of all searches will be done via voice commands. As such, businesses must optimize their websites for voice search. This means tailoring content to fit natural language patterns, incorporating conversational keywords into content, and using structured data markup on pages. All of these techniques help ensure that your content is more easily found through voice-activated searches. 

Focus on User Experience 

User experience (UX) has become increasingly important over the years and this trend shows no signs of slowing down. Google has been making UX a priority since 2017, with its “Speed Update” algorithm update which rewards fast-loading sites with higher rankings. To ensure that your website is optimized for UX, make sure that you’re not relying too heavily on ads or intrusive popups which can detract from the overall user experience. Additionally, make sure your site loads quickly and offers a mobile-friendly version as most users prefer to access websites on their mobile devices. 

Video Content 

Video content has been gaining popularity over the past few years and it’s not slowing down anytime soon. In fact, it’s estimated that 80% of all internet traffic will be from videos! Video content offers companies an engaging way to connect with their audience and improve their online visibility through various channels such as YouTube and social media platforms like TikTok and Instagram Stories. To maximize visibility with video content, marketers should optimize titles, descriptions, tags and other metadata for each video uploaded. 

Social Media Marketing 

Social media continues to be an incredibly powerful tool for marketers looking to increase their reach and engagement with customers. In 2022, businesses should consider investing more time into social media marketing as this can help increase visibility and brand recognition while driving more traffic to their website. Additionally, businesses should pay attention to consumer behavior on social media platforms so they can create content that resonates with their target audience. 

AI & Machine Learning 

Artificial Intelligence (AI) and machine learning are two technologies that will have a huge impact on SEO. AI can help improve keyword research by providing insights into how people are searching for certain terms or topics related to a business’s industry or products/services. AI can also analyze user behavior data from search engines in order to identify areas where businesses can make improvements or adjust their strategy accordingly. Additionally, machine learning algorithms can be used to automate tasks such as website optimization or link-building campaigns so marketers can focus their energy elsewhere. 

Mobile Optimization 

With mobile usage steadily increasing year after year, mobile optimization has become increasingly important for businesses looking to stay relevant in 2021-2022. Companies need to ensure their website is optimized for mobile devices by making sure pages load quickly and easily across all devices. Additionally, businesses should also focus on optimizing page titles, meta descriptions as well as page structure including headers and alt text so they can rank higher in organic search results on mobile devices.

Content Quality Over Quantity 

In 2021, content quality was more important than ever before and this trend is expected to continue into 2022 as well. It is essential for businesses to prioritize creating high-quality content over quantity—meaning fewer blog posts but better-written ones—to ensure that they have something valuable to offer readers and search engines alike. Additionally, optimizing content for featured snippets can also provide added visibility on SERPs as Google looks for high-quality content when selecting snippets for display purposes. 

UCI Digital

SEO trends come and go every year but these three trends are here to stay in 2022 and beyond! From optimizing your website for voice search to ensuring a positive user experience and focusing on quality over quantity when it comes to creating content—these tips will help any business stay ahead of the curve in terms of SEO success! As always, UCI Digital is here to help with all of your marketing needs. Just send us a message!