The Benefits Of Using Video In Your Digital Marketing Plan

Friday, November 16th, 2018
digital marketing, seo, and web design amarillo, tx

If you have an internet marketing plan, do you include video content? If you don’t, you are missing out on a vital part of successful digital marketing. Video is used on social media, for branding purposes, to reach customers, and to provide valuable information. Whether you do video on your own or hire a company to help with your marketing, understanding this type of content and its benefits is important.

Higher conversion rates, more client interaction, and brand awareness

This type of content is easier to create than ever before and will give you higher conversion rates, more client interaction, and more brand awareness. It has also become more affordable for businesses of any size to create. Although using lighting and professional settings will give you a clean product, many viewers prefer to see the real you. Simply using a smartphone to showcase your service or brand at your location can be effective. Video can help with social media, SEO, and provide value to your customers.

Video and social media

Video is taking over on social media. Images are still popular and will help get the attention of your viewers, but video engages them in a way text and images can’t. Creating short videos that tell the story of your brand, services, or products is a more personable way of marketing towards your current and potential customers. This type of content is more likely to be shared as well.

How video works with SEO

SEO (search engine optimization) is a method of making sure search engines can find your website. SEO includes having a well-built and mobile friendly website, targeting your content, and providing value to visitors, among many other factors. Video can increase your SEO rankings because of its ability to engage your audience.

Including a video with content can help visitors stay on your site. If someone has searched for a specific phrase and found your website, they are likely to spend more time on a page if it has a video. This shows search engines you are giving something to those visitors and can help you rank higher.

The value of video to your customers

Your current and potential customers should always be the focus of your digital marketing plan. Providing information about your products, services, and how to contact you is vital. But, you should also focus on answering your customers’ questions. By doing this, you are creating trust for when viewers need your service or product.

Videos are quick and easy for your audience to process and allow you to spend less time on marketing. They show your personality and present the reality of the message you are trying to convey. People who search for services, products, or answers appreciate being able to get them quickly and easily, especially when they are using a mobile device.

What makes a good video?

To make a helpful, effective marketing video, it is important to have a plan first. Your plan should start with knowing your audience and customer base, what you will be doing with it, and what goals it should meet. This means that you should know where your video is going to be posted (on social media outlets or just your website) and why it will go there. Once you have created this foundation, you can move on to other steps.

A good video should have one message. For example, it can focus on a product, a service, or a way to solve a problem. To answer questions, you can create many different types of videos like live Q&As or vlogs targeting a key phrase from search results. You can write a script for your video or work more candidly if you prefer.

Tips for creating and using videos

Whether you plan on doing videos on your own or with a digital marketing company, the following tips can help.

  • Remember what you are trying to do with your video
  • Know how long the video will be before recording
  • Focus on your viewers, not yourself
  • Communicate your goals with your marketing company if you have hired one
  • Make the video visually appealing
  • Share your video on social media

Video and digital marketing services in Amarillo, Texas

If you are interested in creating high-quality content for your website or social media, UCI Digital is here to help. For many companies, creating video is new territory. Our Team can make the process easier for you by helping you plan and create compelling and engaging videos for your digital marketing plan. Call us today at (806) 553-5332 or Contact Us by email to learn more about our Services. You can also visit us in person at 1000 S Adams in Amarillo, Texas.