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The Differences Between Facebook and Google Ads

Tuesday, April 6th, 2021
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This article was written by Victoria Pickard.

There are benefits to using Facebook and Google for your business ads. Now, while these are both popular platforms to advertise on, they obviously aren’t used the exact same way. This article will tell you how ads will perform on each platform.


Advertising on Facebook can help you in many ways. Facebook uses the paid social approach. This means that you use your budget to perform on a higher level on social media. There are some benefits to using Facebook as your advertising platform, including that Facebook has the highest number of monthly active users. That’s crazy! Your ads can be seen by whoever you want by choosing certain demographics too.

Facebook advertising helps you to be seen. It helps the customers find YOU. This is done through their preferences on things that they may be interested in and how they behave online.

This advertising option is extremely visual. People are interested in the appearance and aesthetic of your brand, and that’s what they will pay attention to. Facebook ads are fairly native in the timeline, so you need to make them stand out from other ads. Creativity is the most important factor when it comes to advertising.

Another benefit of Facebook ads is that they can be extremely granular. This means that you can be as specific as you want when choosing who sees your ads.

Facebook ads can help you reach potential customers that you didn’t know were interested in your brand.


Google search ads use a paid search approach. This means that you pay for your name to show up higher on search results. Google is one of the highest PPC advertising platforms. You use targeted keywords with text-based advertising.

To use Google advertising, you bid on keywords. The more that those keywords are used on the platform, the higher the cost will be. You can bid on keywords that are relevant to your ad and to your business. This will help you show up when people are searching for something that is similar to your business.

Google takes into account many factors. For example, if your website is running correctly and set up in the right way, this will help your ad performance.

One of the biggest myths when it comes to Google advertising is that you have to have the largest budget for your ad to work. But, that is extremely far from the truth. Google will focus on the quality and the relevance of your ad, as well as how much you are spending on it. This doesn’t mean that you shouldn’t be putting money into your ad for it to work how you need it to. You need to have a reasonable daily budget for Google to consider your bids on keywords

Our final thoughts

So, which platform is better? We don’t think one is better than the other. They both have unique aspects that can benefit your business. Facebook shouldn’t be used over Google and vice versa. One is paid social and the other is paid search. It all just depends on what and how you are advertising. You should use whichever will help you reach your goals in the best way possible.

Looking for an advertising agency to help you with ads?

UCI Digital has a wonderful team dedicated to the wants and needs of their clients- some of those being in the advertising aspect. From digital advertising to good old-fashioned billboard advertisements, we have you covered! We can handle any idea that you could have. Give us a call today at 806.553.5332 to see how we can help your business.