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The Differences Between Internet Marketing And Social Media

Wednesday, March 20th, 2019
Social Media UCI Digital

It’s safe to say the internet has changed the business world. More companies are embracing the digital landscape to grow and extend their reach to potential clients. Times are different and internet marketing is the dominant strategy in the twenty-first century. So, what about social media? How does it fit in and what’s the difference between this method and internet marketing? Here’s a small guide to understanding what each method is and how they relate to each other.

What is social media?

Social media includes all the online platforms people use to connect and communicate with friends, family, and other users around the world. The social media giants like Facebook, LinkedIn, and Twitter have revolutionized the way people interact with each other and with businesses. Connecting with clients is faster and easier than ever before.

Companies can take advantage of these websites’ massive audiences by creating personas that people can associate with. Consumers love to be involved, and since most social media platforms are free, it’s easy for a business to get out there. Posting things like polls, Q&As, promotions, and even the occasional funny picture can help develop a following and brand for your business. If people like what they see, they’ll share it with the world, which raised the awareness of your company.

What is internet marketing?

Internet marketing is advertising and promoting your products and services through digital channels. Website design, search engine optimization (SEO), mobile apps, paid ads, and even the ads you see before YouTube videos are all part of internet marketing. This type of marketing can be done in-house or through a company and each method has its own benefits.

Doing internet marketing on your own allows you to use your expertise on every channel, whether on your website or social media. But, this takes time and can distract you from your normal tasks. An internet marketing company can handle everything from SEO to social media to email newsletters. They have the experience and manpower to make sure your company meets its marketing goals.

How do social media and internet marketing overlap?

Social media and internet marketing can be similar but are different enough to stand apart. Social media is actually included under the umbrella term of internet marketing. Using Facebook or other social sites is like making a digital billboard to promote what you’re doing for your customers. It’s practically free advertising and if you aren’t satisfied with your initial reach, more people can be sought through paid ads. Most social media sites offer boosts and ads that can increase the number of people who see your business.

Having a positive presence on social media is important to successful internet marketing. Engaging with your clients and customers and keeping a posting schedule is an almost guaranteed way to grow your business.

Managing social sites and posts can be done on your own, but it isn’t always an easy task. Consistency is important and it may be difficult to keep up, especially if you have other responsibilities. Internet marketing companies can handle as much of your social media as you would like. They can also work on graphics, content for your website, and making sure your site is consistent with your social platforms.

Internet marketing and social media services in Amarillo

If you need help with your internet marketing or social media, contact the expert Team at UCI Digital today. You can call us at (806) 553-5332 or Contact Us by email to learn more about our Services, or visit us at 1000 S. Adams St. in Amarillo.