Facebook Pixel

The Future Of Video In Digital Marketing

Wednesday, April 15th, 2020
video camera recording an event

If you’ve heard, watched, or read anything about digital marketing in the last few years, you’ve probably run across the term “video is the future.” Video is here to stay because it is an effective tool, but what exactly is its future in the digital world? To know that, it can be helpful to revisit some of its benefits.

People love watching videos

From movie clips and educational material to funny ads and animals doing silly things, people enjoy consuming video content. According to Zenith Media, the average person will spend up to one hundred minutes per day watching videos in 2021. Using their data from past reports, they found that between 2013 and 2018, video views increased at a rate of 32% each year. You may wonder how your business can benefit from these trends.


Using this content in your social media marketing can bring more people to your pages. Using it on your website can increase user retention. Video ads can catch the eyes of your target audience and help you move them through your sales funnel. Digital marketing is all about engagement, and video can help drive that with your current and potential customers.


Most businesses have budgets to stick to, so marketing efforts must fit within those limits. With video, you don’t have to spend a ton of money to get something valuable. Technology is making it easier than ever to create your own content. Hiring an expert is often easier and will provide the highest quality videos, but you can take some on your own. Your followers and fans will appreciate the candid nature of in-house videos from behind the scenes, especially on social media.

Brand awareness

Sometimes your goal isn’t to push for a purchase, but to simply make your brand known. Video is a solid option for getting your name out there. People are more likely to remember you from a catchy video ad than other forms of advertising. If you create a genuine, funny, or creative ad, the likelihood of brand recall increases even more.

How video marketing is changing

The ways in which you can make video, and the ways they are consumed, are changing. Here are just some of the trends to remember as you begin using this content in your marketing strategy.

  1. YouTube was once the popular place to watch videos, but now, social media can be just as popular. Using features like Instagram TV and Facebook Watch, brands can relate to their followers and customers in new ways.
  2. This content can be used anywhere in your digital marketing efforts. Social media is the obvious choice, but don’t rule out using them on your website landing pages, in email blasts, or as webinars.
  3. Because videos are so effective, you will see your competition using them more. Prepare for this by creating your own.
  4. Instead of using video content as a means of advertising your products or service, consider it a tool for engaging with people. Commercials sell people things, but your goal should be to give your customers a vision of who you and your business are. Connecting emotionally with people is a surefire way to use video marketing effectively.
  5. Live videos are becoming more popular. These are not difficult to make and can be done on Facebook and other social media platforms.
  6. Create different videos for different platforms. For example, your website should have larger sized videos than your social media, which can be square shaped or tall for different platforms.
  7. Vlogging is becoming more popular, especially with the capabilities of platforms like Snapchat, YouTube, and Instagram. You can include regular vlogging in your marketing to let people get to know more about you and your staff, or to showcase your products and services in a fun way.

Creating your own video content

If you are interested in adding video to your digital marketing, there are some steps you can take to get started. First, make sure you have a plan. Every strategy should have a basic plan and set of goals so that it can be tracked. Next, make sure you have a branding guideline, which will help you solidify your brand with your fans and customers. Finally, gear your videos towards your customers. Creative content goes a lot further than sales pitches.

Do you need help with video marketing?

If you would like to add Video to your digital marketing, the team at UCI Digital is ready to help. Our creative Team can develop and implement a marketing strategy to help expand your online presence. Give us a call at (806) 553-5332 or Contact Us by email to learn more about our Services.