Video Marketing Tips That Are Actually Easy To Use

Friday, July 19th, 2019
video marketing in Amarillo

Video marketing is becoming more popular for small and large businesses alike. This type of marketing is used on social media and on websites to offer more engaging and interesting content. Creating videos can be simple or complicated, depending upon how they are made and how much goes into them. Here are some easy-to-tips that will simplify the video production process.

Plan your video first

Planning your video means more than creating a script, getting a camera, and finding a location. These steps are necessary, but there are many other things you should consider during planning.

  • Think about your mission more than marketing. These days, most customers care more about connecting with a business, even if they don’t realize it. This is especially true if you sell products or services that others provide too.
  • Plan relatable content. This has to do with building that connection. If you create a video with something that your customer base can relate to, they will see you as more than just a “salesman.” Many ads show everyday situations, awkward moments, and emotional stories, which can all work for your video marketing.
  • Be interesting. Effective video marketing draws people in. Even if you have a good story, if it isn’t interesting, it won’t grab and keep the attention of your audience. You can make educational content or ask your viewers to comment as part of interactive content, for example.
  • Pay attention to quality. Always have quality in mind when planning your videos. Your script should be interesting AND grammatically correct. For high-quality composition, use music, lighting, and a clean, bright background for filming.

Create a solid script

Once your basic plan has been created, begin making your script. Start with an outline that shows your goals and story so you don’t lose track of your mission. You should brainstorm with your team during this time to make sure you don’t miss out on any great ideas.

The introduction should be eye-catching. Most people will click away from a video if you do not catch their interest from the beginning. Be sure to include information about yourself and your company so viewers know who you are.

Write each section of the script separately and make everything as detailed as possible. Don’t go overboard, though, unless your audience is expecting a long-form video. Also, keep the platform where you will post this content in mind. Shorter videos are better for social media while longer ones can be great for guides and website landing pages.

Post your video in the right places

If you make an amazing video but share it on the wrong platform, it won’t be effective. When you are done creating your video, be sure to share it with the right audience.

If you post on social media, make sure to include a call to action if one was not placed in the video. Social channels are meant for interaction, so if your content focuses more on answering questions, consider posting only on social. You can even make teaser posts before the launch of your video to create an air of mystery and anticipation. With so many social media outlets available, be sure to know which is appropriate for your content.

For videos that go on your website, make sure that they are easy to find. You want your website visitors to find every piece of content quickly. Before publishing content, make sure to know where to put it. You don’t want to include random videos on pages that aren’t relevant to their content. It can help to have a dedicated section for videos or to create special landing pages for longer ones.

Don’t forget to promote your video

Promoting and sharing your video will help you reach a wider audience. There are a few ways you can promote your content, including posting on social media and using email marketing. Social media is a good place to promote content because it can reach more people, including those who have never heard of you. Email is better for promoting videos for people who already know about your business.

Video creation and marketing in Amarillo

If you need help creating and sharing Videos for your business, UCI Digital can help. Our Team has the experience you need to help you plan, create, and promote many types of content, including video. Give us a call at (806) 553-5332 or Send Us an Email to learn more about our Services.