Why Isn’t Your Website Attracting Users?

There are many ways to attract users to your website. Although, a persistent problem among many fledgling businesses is a lack of introspection. You need to continually analyze and critique your practices to ensure that you are changing and evolving with the needs of the market. You naturally do this as you study your marketing data and product lines, but you also need to apply it to your website.

Website visitors and search engine bots are becoming more and more demanding. You cannot afford to alienate a customer due to a dead or outdated link. Large internet companies are well-versed in the review process. In fact, companies like Google and Microsoft maintain entire departments whose only job is to quality check their websites. The only way to prevent issues on your site is to audit it yourself or hire a reliable digital marketing company. Be sure to make the following considerations when auditing your website.

Is your website optimized for mobile?

Test your site through a variety of mobile devices including phones and tablets. You need to ensure that your website is actually optimized for mobile search. Every year more and more people rely on mobile devices to conduct the majority of their web searching and online purchases. You cannot afford to miss out on these potential customers.

Are you staying up-to-date on content?

Keep in mind that search engines favor relevant content when the search lists are generated. Is your website sufficiently engaging? Do you have enough content to attract visitors? You must keep high-quality and original content flowing on your website to attract new users.

Is your website user-friendly?

It is easy to get sucked into the intricacies of designing a website. Don’t sacrifice friendly or comfortable design for something that is exciting or unexpected. Users want a website they can easily navigate and understand, which means having an intuitive design. Take a hard look at your navigation tools. Do the links lead to logical places? Are your social media badges connected to your business accounts? Make sure links to your main products and company message are prominently displayed on the home page. You want to make learning about your company as easy as possible for the user.

Also, don’t think that you need to fill every available space with content, ads, or both. You don’t want to overload your customers with so much information on one page that they leave your website confused and angry. White space is a great way to relieve cognitive overload while still delivering quality content.

Is your branding consistent?

It is natural for a small business to experiment with its brand. However, it is important to remember that every time you change your brand, you should stay consistent throughout your website. The design on your site should mirror your brand. Are you sleek and modern or friendly and approachable?

Are you looking to expand your online marketing presence?

UCI Digital is comprised of a talented team to ensure that your website is modern, user-friendly, and fresh. If you would like more tips on digital marketing, feel free to Contact Us via email or give us a call at (806) 553-5332. We are located at 1000 S. Adams St. in Amarillo, Texas, but we serve customers throughout Texas and the United States.