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Why You Should Pay Attention To Your Analytics

Friday, November 19th, 2021
Digital marketing concept in flat style. Marketers team doing market research scene. Business analytics and customer targeting web banner. Vector illustration with people characters in work situation.

Online aspects of your business can be confusing and hard to navigate when you don’t know what you should be looking for. Have you ever wondered what the term “Organic Traffic” means? What about “Landing Pages?” Maybe you have a vague idea of what these terms mean, but you aren’t exactly sure what you can get from them. 

Analytics help you understand your marketing success

Depending on the industry that you are in, you might have a sophisticated analytics tool that will help you better understand all of your insights. For example, if you are running a campaign on Facebook and you target a certain demographic, you might be surprised to see that the demographic you target isn’t your main audience. Analytics help you to nail down exactly what you need for all of your campaigns to be successful. Let’s dive into some of the specifics…

Bounce Ratebounce rate analyst looking reviewing number of visitor leave website bouncing away symbol

Your bounce rate is the percentage of users who left your site after only viewing one page. For example, if someone comes to your website and only looks at the homepage and exits, that is a 100% bounce rate. If someone visits your website and clicks onto a different page after viewing your homepage, that is a 0% bounce rate. Ideally, you would want to have a lower bounce rate. This means that people are actually getting good information out of the content that you provide on your site. 

Landing PagesMale cartoon content creator publishing new post online. Man adding information to personal blog flat vector illustration. Digital content, social media concept website design or landing web page

Landing pages are typically pages that have one specific call to action. In most instances, digital marketers use these landing pages as a destination from their online advertising. The main goal of a landing page is to create conversions! Yes, it’s good to drive traffic to your homepage, but the landing page should be specifically designed for visitors to turn into customers. 

Traffic SourcesSearch result user interface wireframe on display computer screen background of picture video globe with flat outline style

There are four different types of traffic sources: Organic, Social, Direct, and Referral. The highest source of traffic highly depends on the kind of marketing that you are doing. 

  • Organic- 

Organic traffic is when visitors come to your website after entering keywords into Google’s search bar. The amount of organic traffic that you receive depends on the number of keywords that are on your website and if Google finds your content relevant to what the user is searching for. This is where SEO plays an extremely important role in the amount of traffic that comes through organically. 

  • Social-

Social traffic is the users to come to your website from a social media platform. This traffic would all be lumped together from every social platform that you have your website linked to. For example, if you have one user come from Facebook and one user comes from Twitter, they will both be shown in the same category. But, if you are running campaigns on certain platforms you will be able to tell where most of that social traffic comes from. 

  • Direct-

Direct traffic sources are pretty self-explanatory. These sources come from users typing in your URL. Since the user is going straight to your site, it can be difficult to nail down exactly where they are coming from. Maybe they saw your ad online or watched your commercial, but you can never be 100% sure. 

  • Referral-

Referral traffic comes from other websites linking to yours. These referral sources do not include Google searches – those would be a part of your organic traffic. For example, a company like ours, UCI Digital, designs and hosts over 200+ websites. So, we have our website linked at the bottom of every website we create. The people who click on that link would be referral traffic. 

SEO AnalysisSEO optimization web design with people. SEO team analyzing data scene. Website optimization for relevant searches composition in flat style. Vector illustration for social media promotional materials

Search Engine Optimization is crucial when it comes to the performance of your website. Sure, you can run paid ads to help drive traffic to your website, but once those paid advertisements are gone, so is your traffic. With SEO, you can help your organic traffic become higher due to the fact that the content you produce is relevant to what people are searching for. 

Do you need an in-depth analytic review of your website?

Contact us here at UCI Digital to help you understand the ins and outs of your analytics. If you aren’t sure where to start or what you should be doing, we are here to help! Send us a message or call us today at 806-553-5332.